Magnx is an independent school management consultancy built for schools operating under the Gracie Barra system. We embed professional operations, marketing, and dedicated teams directly into your school — so you can focus on what matters most.
We believe in the Gracie Barra mission — Jiu-Jitsu for Everyone. More professionally run schools means more people on the mats, and that is what drives everything we build.
Combined annual revenue across our managed school network
Magnx was founded by a leader with nearly two decades of experience working within the Gracie Barra world — someone who has founded five schools, contributed to ten, and seen firsthand what separates thriving schools from struggling ones.
The gap was rarely the quality of Jiu-Jitsu on the mat. It was the systems, the teams, and the professional infrastructure supporting the school. Magnx was built as an independent company to close that gap — bringing structured, experienced operations to schools running under the Gracie Barra system.
We are not a software tool or a one-time consultant. We are a long-term management partner — bringing a full-service team with deep, real-world experience directly into your school's day-to-day operations.
Every Magnx team member has spent a decade or more working inside Gracie Barra schools. We understand the culture, the standards, and what it takes to run one well.
We don't hand you a playbook and leave. We operate alongside you — executing marketing, managing leads, training staff, and running operations in parallel with your school.
We believe in what Gracie Barra stands for. Jiu-Jitsu for Everyone is not just a motto to us — it is the reason we do this work. More professionally run schools means more people finding Jiu-Jitsu.
We currently manage one of the largest schools operating under the Gracie Barra system in Australia — with over 400 students and a track record that speaks for itself.
We have built a full suite of services designed to cover every dimension of a growing school — from the first ad a prospective student sees to the moment they become a loyal, long-term member of your community.
Every service integrates into our proprietary School Development System, built from nearly two decades of real operational experience — ensuring your school runs with clarity, consistency, and purpose.
Strategic, full-funnel marketing built around your school — from creative ad campaigns to community-focused content that speaks to the values of your school and brings the right students through your door.
Structured training programs for every member of your team — from front desk staff to Professors on the mat. Built on the standards of the world's leading Jiu-Jitsu school system and refined through years of real operational experience.
Dedicated customer service support for your school — handling enquiries, follow-ups, and student communications with warmth, professionalism, and a deep understanding of what students expect from a world-class Jiu-Jitsu school.
Our human-led lead nurture funnel ensures that no enquiry goes cold. From first contact to first class, we guide prospective students through a personalised experience that maximises your school's conversion rate.
Our proprietary School Development System brings your operations into one cohesive platform. We build and manage custom technology solutions tailored specifically for Jiu-Jitsu school management — built from the ground up by people who have run these schools.
Comprehensive operational support backed by years of hands-on school management experience. We provide structured playbooks, admin support, event management, and done-for-you administration — so you can lead with confidence and focus on your school.
Every school has its own community, culture, and stage of growth. We begin by understanding where you are, where you want to go, and what is standing between you and getting there.
We introduce our proprietary School Development System — embedding our marketing, lead nurture, operations, and training infrastructure into your school's day-to-day from day one.
Our team of 40+ professionals doesn't just advise — we do. Marketing campaigns are run. Leads are followed up. Staff are trained. Admin is handled. You lead the mat. We run the engine.
Our management model means our success is tied directly to yours. We continually measure, refine, and expand the systems that drive student growth, retention, and long-term school health.
Our proprietary School Development System is the result of nearly two decades working inside Gracie Barra schools. It is not a generic business framework adapted for martial arts — it was built from the ground up for the specific demands, culture, and standards of this school system.